• Marketing in independent practice in 2018

    • Friday 27 April, 2:15 - 3:15
    • This lecture is presented by: Chris Barrow
    • This session will take place in: Atrium 1

    • This session counts toward eCPD outcomes:

      • B
      dentist, team, business

      Aims and objectives
      1. To understand the difference between advertising and marketing – and why that is important
      2. To understand the strategies and tactics that lead to best practice and most effective ROI from:

      • Digital marketing.
      • Direct marketing.
      • Human interest marketing.

      3. To examine the resources required to conduct an effective marketing campaign
      4. To design a basic 12-month generic marketing plan


      To book your place on this course, click here.

      Workshops are free to attend but, do require pre-booking, please see the details above to book.

Chris Barrow